The findings follow a global survey by papermakers G. F Smith, where thousands of people are covered over 100 countries.
The teal shade has been named Marrs Green in honor of the survey participant Annie Marrs, who chose the shade closest to the winning hue. The color was unveiled via a cascade of paper helicopters over Humber Street in Hull.
'I'm absolutely delighted to have picked the World's Favorite Color!' Says Annie. 'The color was created by the landscape that surrounds me at home in Scotland and that deep green hue with a tinge of blue.'
Marrs Green will now join the iconic Colorplan range as the temporary 51st shade, and is now available for use by designers, brands and individuals.
Caroline Till, editor of Viewpoint Color Magazine, said the teal color resonates with so many of us globally due to a yearning for the harmony of nature.
"As the contemporary condition of" nature deficit "rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the color green," said Caroline. 'In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring of certainty of nature's cycles.'
For a limited time only, a pop-up shop on Humber Street is selling an eclectic range of iconic British products such as Tokyo Bike, Anglepoise lamps and the Cambridge Satchel Company, all customized in the world's favorite color.
They will be sold for the duration of the Paper City, an exhibition across the Hull city center featuring Marrs Green, which ends on 9 July.