With a "Friend of the Tretyakov" card you can free of charge and without queue to visit the museum

The Tretyakov Gallery has developed a loyalty program that includes a "Friend of the Tretyakov Gallery" card costing from two to one hundred thousand rubles: with its help you can visit exhibitions, vernissages and a permanent exhibition of the museum for free and without charge, the first deputy director of the Tretyakov Gallery, Andrei Krylov, told reporters on Tuesday. .

"The Tretyakov Gallery has been developing new forms of cooperation with regular visitors and friends of the museum over the past few years based on its research and the experience of foreign museums.As a result of these studies, this work has an individual loyalty program.For the convenience of regular visitors, the map" The Friend of the Tretyakov Gallery " , Which gives permanent visitors the possibility of unhindered entry to a permanent exposition, temporary exposition without a ticket, free of charge, without queue, "- said Krylov.

According to him, also depending on the level and price of the card, it gives an opportunity to visit the special events of the gallery, vernissages, discounts in stores, bonuses when buying season tickets, excursions specially for cardholders.

As the head of the museum development department Olga Dranichkina specified, the owners of the "Friend of the Tretyakov Gallery" card will go to the exposition through a special entrance in the courtyard, which became available to visitors quite recently for the first time since the 1990s.

"The card's design was developed specifically for the Tretyakov Gallery, all cards regardless of cost have premium packaging," she said, adding that the card has several levels of protection.

The basic package for two thousand rubles gives the cardholder the opportunity to visit the museum and its exhibitions for free, as well as the events "Thursday until late on the Crimean shaft," the priority purchase of lecture tickets and discounts at the museum store and cafe.

Those who decide to spend a hundred thousand rubles on the map will be able to bring three guests to the museum and study the exhibition together with the scientific employees of the gallery, participate in special events of the Tretyakov Gallery, opening days and get the best places in the cinema halls of the museum, the press service specified.